Code8, a luxury makeup company based in London has recruited Alexa Chung as its first-ever brand ambassador. 

Chung’s career spans fashion design, television presenting, modelling and DJ’ing — and Code8 says she “fully embodies the Code8 brand and its values.”

Chung comments, “Makeup for me is about accentuating and enhancing your features rather than masking or reinventing them — and that’s why I love the campaign imagery so much. It’s serious makeup for people who don’t take makeup too seriously.”

Code8’s co-founders, Sophia Chikovani and Nadine Ayache, say “Alexa is the perfect personification of our mantra #beautywithoutlimits. We share a belief that makeup should be effortless, uncomplicated and multi-functional, leaving women more time to make the most of their busy lives.”

The New Campaign – Beauty Decoded

To kick off the partnership, Code8 reveals the new campaign starring Chung — Beauty Decoded. 

It features “high-energy visuals” created using flash photography. They have an ‘on the go’ feel, the brand states, and each tells an instant ‘in the moment’ story.

The campiagn’s creative directors are George Yandell at Spring Studios and Sophia Chikovani. It was photographed by Letty Schmiterlow. The makeup artist is Lauren Parsons; hair is by Alex Brownsell; and styling by Cathy Kasterine. 

Code8, available on its website, offers a curated collection of high-performance, scientifically advanced formulas with fast application and strong color pay-off. Created around the principle of universally flattering color edits for all skin colors and undertones, the products offer buildable effects from the most natural to the most dramatic of looks.